Click modeling for ecommerce
US9741039B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Nov 19, 2012 |
| Grant date | Aug 22, 2017 |
| Priority date | — |
| Expiry date | Nov 19, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0601
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method of click modeling are disclosed. A ranking algorithm is modified using a click model. The click model makes inferences based on user click data. The user click data includes indications of user intent to transact a shopping action for an item for sale. Item listings are ranked for a search results page using the ranking algorithm in response to receiving a search query. Each item listing comprises an item for sale on an e-commerce site. The user click data can also include user clicks of item listings in a search results page. The shopping action can include bidding on an item for sale or purchasing an item for sale.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.