Message optimization
US9741043B2 · kind B2 · utility
5Cited by
26References
16Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Nov 12, 2010 |
| Grant date | Aug 22, 2017 |
| Priority date | — |
| Expiry date | Mar 11, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F40/30
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
The present invention provides a system and method for optimizing a message. Components of a starting message are identified, and at least one rule is applied for modifying at least one message component to create at least one variation of the starting message. Message variants are tested by sending each variant to a sample of people and measuring a response rate for each sent message variant. The measured response rates are used to create an optimal version of the message. In one embodiment, message variants may be created and tested in multiple rounds.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.