Purchasing pace control in a real-time bidding environment using a multi-loop control scheme
US9747618B1 · kind B1 · utility
Assignee
Inventor
Key dates
| Filing date | Jan 26, 2015 |
| Grant date | Aug 29, 2017 |
| Priority date | — |
| Expiry date | Apr 29, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/08
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method for controlling a purchasing pace in a real-time bidding environment is provided. A pacing parameter is dynamically adjusted using a multi-loop control algorithm including an outer control loop and an inner control loop, wherein the outer control loop outputs a control parameter, and the inner control loop uses this control parameter as an input and outputs a current value of the pacing parameter, which is adjusted over time by the multi-loop control algorithm. A series of bid requests generated by a real-time bidding exchange are received, each identifying a respective available ad placement in a respective webpage being loaded. For each received bid request, a decision is made in real-time, during the loading of the respective webpage, whether to submit a bid to purchase the respective ad placement based at least on the current value of the dynamically adjusted pacing parameter.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.