Multi-system request manager for COD asset insertion
US9762935B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Nov 17, 2015 |
| Grant date | Sep 12, 2017 |
| Priority date | — |
| Expiry date | Nov 23, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Embodiments herein provide for protocol independent asset insertion decisioning. One embodiment provides for communicatively coupling a plurality of COD providers to a request manager and communicatively coupling a plurality of ADSs to the request manager. Some of the COD providers have different communication protocols. The request manager processes requests from the COD content providers for asset insertions from the ADSs according to the communication protocols of the COD providers, receives asset insertion decisions from the ADSs, and conveys the asset insertion decisions of the ADSs to the COD providers. The request manager then processes a request from a first of the COD providers to switch from a first of the ADSs to a second of the ADSs, directs the second ADS to perform an asset insertion decision on behalf of the first COD provider, and conveys the asset insertion decision from the second ADS to the first COD provider.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.