Methods and apparatus to measure exposure to streaming media
US9762965B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | May 29, 2015 |
| Grant date | Sep 12, 2017 |
| Priority date | — |
| Expiry date | Nov 15, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/44224
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus to measure exposure to streaming media are disclosed. An example method includes extracting a tag from a first media part, the tag corresponding to a playback position in a second media part, the first and second parts being portions of a first item of media; when playback of the first part is completed, detecting a third media part that is not part of the first item of media; in response to completion of playback of the first part or detecting the third part, storing a first duration of the first part as an offset value; when playback of the third part is completed, detecting the second part; while the second part is being played, looking up the tag when the playback position is traversed, traversal of the playback position being identified based on the offset value; and sending the tag to an entity.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.