Real time audience forecasting
US9767475B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 20, 2010 |
| Grant date | Sep 19, 2017 |
| Priority date | — |
| Expiry date | Jun 7, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0254
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system, method, apparatus and processor readable media are described for real-time prediction of an advertising audience volume through analysis of historical audience data, and tuning of the predicted audience volume. Embodiments enable a user to specify a query for audience volume prediction. Such a query may be a Boolean combination of various audience categories. A time range may be determined that indicates the amount of historical data that is to be analyzed to make the audience volume prediction in real time. Employing the user-specified query, an audience volume prediction may be provided for a future time period, based on an analysis of retrieved historical audience data for the time range. Embodiments may also enable a user to tune the predicted audience volume through modification of the query through one or more iterations.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.