Defining relevant content area based on category density
US9767484B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Sep 11, 2012 |
| Grant date | Sep 19, 2017 |
| Priority date | — |
| Expiry date | Jul 14, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/954
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A method for defining a relevant area for displaying advertisements based on a category of a user search is disclosed. The method includes receiving a search request from a user; determining a business category based on the search request; determining a location associated with the search request; determining business category density information based at least on the determined business category and the location associated with the search request; determining an extent based on business category density information for the location; determining local content to provide to the user based at least in part on the determined extent, the business category, and the location; and providing for display to the user the local content, wherein the local content is provided to the user in addition to the search results. The location may be explicitly included in the search request, associated with responsive search results, or associated with the search request.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.