Using fingerprinting to identify a node in a social graph of sharing activity of users of the open web as representing a particular person
US9779416B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 12, 2016 |
| Grant date | Oct 3, 2017 |
| Priority date | — |
| Expiry date | Jul 12, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/565
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A social graph is built which includes interactions, sharing activity, and connections between the users of the open Web and can be used to improve ad targeting and content personalization. Personally identifiable information is not collected. The sharing activity can include receiving first activity information for a sender of a message to a recipient by a collection resource at a Web site, the collection resource adding a link to the message, and receiving second activity information when the recipient accesses the link. The first or second activity information can include a cookie, which can be used to identify a node in a social graph as being representative of a particular person or user. When a match is not found, a fingerprinting approach can be performed using attributes, such as device identifiers; IP addresses; operating systems; browsers types; browser versions; or user navigational, geo-temporal, or behavioral patterns.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.