Social in line consumer interaction launch pad
US9779459B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Mar 6, 2013 |
| Grant date | Oct 3, 2017 |
| Priority date | — |
| Expiry date | Oct 8, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0641
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The social in line consumer interaction launch pad is a digital commerce service that integrates into digital social forums that allows users (e.g., consumers) to perform commerce functions within a social conversation (e.g., interaction) without leaving the social forums. The launch pad automatically determines whether the conversation is about a company, brand, product and/or service, and converts text entered during the conversation into a ‘hypertext link-mouse over-launch pad’ for users to view and respond to services related to the brand, product and/or service based context. The launch pad is implemented through alliances with social forum service providers and/or a web browser plug-in to tag input (e.g., free form text) within reviews, comments, and unstructured data, selectable to initiate an interaction and/or transaction with the company of the brand and/or product. The launch pad determines the content to provide based on context information and demographics of the author and/or recipient.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.