Systems and methods for providing non-intrusive advertising content to set-top boxes
US9781491B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Dec 2, 2016 |
| Grant date | Oct 3, 2017 |
| Priority date | — |
| Expiry date | Dec 2, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/44226
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods are disclosed for providing non-intrusive advertising content to users. The method includes receiving user input reflecting user content preferences for receiving desired content related to specific topics in lieu of standard advertising slots while watching playable media content via a set-top box. The method may further include receiving a request for playable media content and then retrieving desired content based on user content preferences. Thereafter, the method may include choosing non-intrusive advertising content and generating datagrams that include the desired content and the non-intrusive advertising content. The datagrams may be concatenated with the playable media content to generate displayable content. The display content may then be provided for displaying.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.