Content delivery using social affine targeting
US9785972B2 · kind B2 · utility
4Cited by
0References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Nov 9, 2011 |
| Grant date | Oct 10, 2017 |
| Priority date | — |
| Expiry date | Oct 15, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG09F27/00
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A content delivery system using social affine targeting may include a device that determines, based on presence information received from mobile devices, users in a vicinity of an electronic billboard. The device may further determine, based on user behavior information relating to the users, affinities of the users; and determine commonality of the affinities of the users. Still further, the device may select, based on the determined commonality of the affinities, one or more advertisements to present by the electronic billboard; and transmit the selected one or more advertisements to the electronic billboard.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.