Dynamic content control in an information processing system
US9785978B1 · kind B1 · utility
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20Claims
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Key dates
| Filing date | Mar 26, 2014 |
| Grant date | Oct 10, 2017 |
| Priority date | — |
| Expiry date | Jul 31, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0271
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A dynamic content controller is configured for communication with one or more data sources. The dynamic content controller comprises an analytics engine and a personalization engine coupled to the analytics engine. The analytic engine is configured to analyze multiple types of disaggregated data collected from the one or more data sources during a current content browsing session. The personalization engine is configured to adapt content to be presented based at least in part on the analysis of the disaggregated data. The adaptation of the content to be presented is performed during the current content browsing session.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.