User privacy protection method and system
US9787645B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 22, 2015 |
| Grant date | Oct 10, 2017 |
| Priority date | — |
| Expiry date | May 22, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/306
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Methods and systems for facilitating communications between user computing devices and online entities (such as web sites, advertisers, and/or advertising networks or exchanges), and safeguarding user identifiable information and ad targeting data from those entities are provided. Communications sent from user computing devices and directed to the entities are intercepted, and those communications are processed to encrypt, or otherwise remove, user identifiable information therein. The processed communications are transmitted to the intended entities, targeting data calls are received from those entities for ad targeting data associated with users of those computing devices, and at least a portion of such ad targeting data is provided to the entities when certain predefined conditions are met.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.