Systems and methods for optimizing digital advertisement insertion
US9788022B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 29, 2015 |
| Grant date | Oct 10, 2017 |
| Priority date | — |
| Expiry date | Jan 7, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8456
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
An exemplary method includes a digital advertisement insertion optimization system accessing data that indicates a playback return position at which playback of a media program is to be resumed following insertion of an advertisement in the media program when a first media file comprising the media program encoded in a first media format is used for playback of the media program, analyzing a second media file comprising the media program encoded in a second media format to identify a set of key frames within the second media file, selecting a key frame from the identified set of key frames; and generating data that indicates a new playback return position at which playback of the media program is to be resumed following insertion of an advertisement when the second media file is used for playback of the media program.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.