Generating enhanced advertisements based on user activity
US9788079B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 5, 2014 |
| Grant date | Oct 10, 2017 |
| Priority date | — |
| Expiry date | Apr 13, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/84
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
The disclosure includes a system and method selecting advertisements for users based on image capturing patterns across different media. A media application receives a captured image including information about a product from a user, identifying an indexed image matching the captured image including information about the product, retrieving metadata describing the captured image including information about the product responsive to identifying the indexed image, retrieving a user profile stored for the user, identifying an advertisement from a set of advertisements based on the user profile and the metadata describing the captured image including information about the product and providing the user with the advertisement based on the user profile.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.