Automatically inserting advertisements into source video content playback streams
US9788080B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 19, 2016 |
| Grant date | Oct 10, 2017 |
| Priority date | — |
| Expiry date | Dec 19, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8133
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods for automatically inserting advertisements into source video content playback streams are described. In one aspect, the systems and methods communicate a source video content playback stream to a video player to present source video to a user. During playback of the source video, and in response to receipt of a request from the user to navigate portions of the source video (e.g., a user command to fast forward the source video, rewind the source video, or other action), the systems and methods dynamically define a video advertisement clip insertion point (e.g., and insertion point based on a current playback position). The systems and methods then insert a contextually relevant and/or targeted video advertisement clip into the playback stream for presentation to the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.