A/B testing for mobile applications
US9792205B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Jun 13, 2014 |
| Grant date | Oct 17, 2017 |
| Priority date | — |
| Expiry date | Jun 13, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/18
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A machine may be configured to perform A/B testing on mobile applications. For example, the machine receives an identifier of a mobile device that stores a mobile application. The machine identifies a parameter of an element of a user interface displayed by the mobile application on the mobile device. The identifying of the parameter may be based on the identifier of the mobile device. The machine selects a parameter value that corresponds to the parameter. The selecting of the parameter value may be based on the identifier of the mobile device. The machine generates an instruction referencing the parameter value. The instruction may be executable by the mobile application to display the element of the user interface on the mobile device according to the parameter value. The machine transmits the instruction to the mobile device in response to receiving the identifier of the mobile device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.