Automatic synthesis and evaluation of content
US9792371B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 19, 2013 |
| Grant date | Oct 17, 2017 |
| Priority date | — |
| Expiry date | Jan 16, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/951
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system that includes a synthesis subsystem that automatically creates components for inclusion in a creative. The synthesis subsystem includes one or more modules that receive, as input, crawled content or metadata known or identified by the content serving system, and produce, as an output, a synthesized component for inclusion in a prospective creative. The system further includes an evaluation subsystem that evaluates quality of each of the synthesized components generated by the synthesis subsystem to determine measurable quality as against a baseline quality level. The system further includes a serving subsystem that receives queries and selects relevant content items responsive to the queries including, for a given content item, identification of one or more synthesized components generated by the synthesis subsystem depending on the evaluation of the respective synthesized components by the evaluation subsystem.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.