Methods and systems for leveraging social information, including a social graph, to identify and present content of interest
US9792657B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 1, 2012 |
| Grant date | Oct 17, 2017 |
| Priority date | — |
| Expiry date | Aug 21, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Techniques for leveraging social information, including a social graph, to identify content likely to be of interest to a user are described. With some embodiments, a content enhancement server receives a request for web-based content that is to be presented with a web page that is being presented at a client computing device. The server will then identify some web-based content that is relevant to a topic or subject matter of the web page, and also popular as determined by analyzing some social information, including in some instances information relating to asocial graph of the viewing user, that is associated with the web-based content. Finally, some items of web-based content are selected, based on a combination of the content's relevance and popularity as indicated by the analysis of the social information. The selected web content is then communicated to the client computing device for presentation with the web page.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.