Modifying rich media components for an interactive email
US9794205B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 7, 2015 |
| Grant date | Oct 17, 2017 |
| Priority date | — |
| Expiry date | Aug 4, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F3/167
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
An interactive email experience is customized to the recipient's interests by modifying rich media components provided by the email based on the recipient's interactions with other rich media components from the email. To facilitate the interactive email experience, rich media components are provided by a marketer for an email campaign with mapping information mapping product features to portions of the rich media components. When an email is sent with links to the rich media components, the recipient's interactions with a rich media component is tracked. Product features are ranked based on the recipient's interactions with various portions corresponding with the various product features. The product feature rankings are then used to modify other rich media components from the email to emphasize portions of the other rich media components corresponding with product features of interest to the recipient.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.