Video segment presentation tracking
US9794641B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 23, 2011 |
| Grant date | Oct 17, 2017 |
| Priority date | — |
| Expiry date | Feb 1, 2033 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N9/8205
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for tracking presentation of content. In one aspect, a method includes segmenting a video into two or more segments. Each segment of the video can be a variably selected disjoint subset of the video. A client-side video player determines that playback of the video has reached the end of one of the segments. A presentation type for the video is determined, where the presentation type being one of an advertisement presentation or a non-advertisement presentation. The playback data is provided to a server-side data processing apparatus that stores the playback data in a data store. The playback data indicate the presentation type for the video and that playback of the video reached the end of the one of the segments.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.