Extensible person container

US9798813B2 · kind B2 · utility

Assignee

• Salesforce.com, Inc. · US

Inventors

• Jeanine Walters · San Francisco, US
• Blake Markham · Oakland, US
• Aditya S. Kuruganti · Palo Alto, US
• Joseph Ryan · San Francisco, US
• Steven Tamm · San Francisco, US
• Jason Winters · Winston-Salem, US

Key dates

• Filing date: Jul 18, 2014
• Grant date: Oct 24, 2017
• Expiry date: Aug 25, 2035

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The technology disclosed relates to representing users in different contexts within customer relationship management (CRM) environments. In particular, it relates to creating a person object model for each user in the CRM environment by linking a plurality of user records in the CRM environment that is separately created by different organizations and departments. The person object model also incorporates online social identities of the users, according to one implementation. This inclusive linked model provides a comprehensive view of the users to handlers of the CRM environment, thus facilitating an enhanced overall CRM experience.