Method and system for tracking and analyzing browser session data within online video via the vixel delivery mechanism
US9799374B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Jun 9, 2015 |
| Grant date | Oct 24, 2017 |
| Priority date | — |
| Expiry date | Jun 11, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/858
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Disclosed herein are methods and systems for new analytic pathways for collecting information regarding video playback by human (and automated) users. This is achieved in part by placing certain elements (Vixels) within the code of a video file prior to it being uploaded by a user who shares the video. Whenever and wherever the video is played, whether it is streamed once, downloaded and played several times thereafter, or played for a mass audience, the analytic pathway is triggered each and every time the video file is played because the elements triggering the collection of analytics exist in the video file itself. By embedding Vixels into video files at or before upload, the analytics mechanisms are triggered by the embedded Vixel regardless of how, where, when, and by whom the video is played back, forming the framework for a simpler and more accurate analytics network.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.