Method and system for channel optimization

US9811783B2 · kind B2 · utility

Assignee

• Jobvite, Inc. · US

Inventors

• Adam Hyder · Los Altos, US
• Syed Mohammed Ali · Sunnyvale, US
• Varun Aggarwal · Sindhar, IN
• Changsheng Chen · Santa Clara, US
• Kam Wing Chu · Burlingame, US

Key dates

• Filing date: Jun 24, 2011
• Grant date: Nov 7, 2017
• Expiry date: Feb 25, 2032

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method for selecting a communication channel. The method includes identifying a job, identifying a target for the job, determining a characteristic of the target, obtaining analytic information using the characteristic, identifying, using the analytic information, a first communication channel of a plurality of communication channels over which to send a first job message for the job to the target, wherein a conversion rate associated with the first communication channel is higher than any conversion rate associated with any other of the plurality of communication channels and wherein the conversion rates are determined using the analytic information, and generating the first job message, wherein the first job message is associated with a first URL, and wherein the first URL is associated with the job, a sender, the target, and the first communication channel, and sending the first job message over the first communication channel to the target.