System and method of a media delivery services platform for targeting consumers in real time
US9811836B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Sep 1, 2011 |
| Grant date | Nov 7, 2017 |
| Priority date | — |
| Expiry date | Sep 1, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0229
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A media targeting system may be configured to coordinate media and manage media conflicts in its delivery to consumers. The media targeting system may in near real-time arbitrate between all offers assigned to a particular consumer or available to the consumer via one or more channels to ensure that a consumer only receives non-conflicting offers during particular time periods. The media targeting system may translate offers into a real-time, in-store loyalty environment including consumer real-time behavior assignment into traits in order to make a real-time offer assignment based on the traits. An application on a mobile device of a consumer may allow the consumer to share offers with other consumers via a bump of the consumers' mobile devices.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.