Method and apparatus for web ad matching
US9824124B2 · kind B2 · utility
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1References
19Claims
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Key dates
| Filing date | Dec 12, 2013 |
| Grant date | Nov 21, 2017 |
| Priority date | — |
| Expiry date | Oct 19, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A method and apparatus are provided for better web ad matching by combining relevance with consumer click feedback. In one example, the method includes receiving a query page, extracting features from the query page, re-weighting the query page, evaluating the query page in light of each ad in order to score each ad and pick substantially best ad matches of the indexed ads, and returning the substantially best ad matches to the consumer computer.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.