Representative user journeys for content sessions

US9836760B2 · kind B2 · utility

Assignee

• Apple Inc. · US

Inventors

• Michael Froimowitz Greenzeiger · Sunnyvale, US
• Mehul K. Sanghavi · Sunnyvale, US
• Ravindra Phulari · San Jose, US
• Ryan S. Mehlmauer · San Jose, US
• Steven C. Bredenberg · Campbell, US

Key dates

• Filing date: Jan 31, 2014
• Grant date: Dec 5, 2017
• Expiry date: Jul 7, 2035

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0244
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems, methods, and computer-readable storage media for determining user journeys during presentations of content. The system first determines an average time spent for sessions associated with a presentation of content. Next, the system identifies a representative group of sessions from the sessions by identifying each of the sessions having a respective time spent within a statistical range from the average time spent for the sessions. The system then determines a most common path of events from the representative group of sessions to yield a most common user journey associated with the presentation of content.