System and method for determining TV tune-in attribution
US9838755B1 · kind B1 · utility
13Cited by
0References
29Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Apr 4, 2017 |
| Grant date | Dec 5, 2017 |
| Priority date | — |
| Expiry date | Apr 4, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/84
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus are provided for determining a lift metric regarding effectiveness of a digital ad campaign for an audio-visual work on subsequent viewership of the audio-visual work. Viewed content from a universe of monitored AV audio-visual devices is collected. Identifiers of audio-visual devices that received an ad impression for the audio-visual work are also collected. The lift metric may be determined from statistical analysis of this data.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.