Online ad detection and ad campaign analysis

US9842339B2 · kind B2 · utility

Assignee

• ACCENTURE GLOBAL SERVICES LIMITED · IE

Inventors

• Stephen Denis Kirkby · Adelaide, AU
• Peter Kellett · Adelaide, AU
• Matthew Figg · Adelaide, AU
• Jarred Holman · Salisbury, AU

Key dates

• Filing date: Feb 15, 2013
• Grant date: Dec 12, 2017
• Expiry date: Oct 23, 2034

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0275
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Metrics for online ads are captured by parsing web pages to identify ad beacons containing information identifying whether the online ads are for a particular client. These metrics are used to determine key performance indicators for auditing and competitor analysis for an online ad campaign.