Simulator for a real-time bidding system
US9842354B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 31, 2013 |
| Grant date | Dec 12, 2017 |
| Priority date | — |
| Expiry date | Nov 13, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A multistage online auction for electronic advertising is described including simulation. A first stage auction occurs internally within a demand-side platform where multiple advertiser clients compete to determine whose advertisement is submitted to at least one external auction site. Within the internal auction, an advertiser client optionally simulates their participation. All bidders enter a bid and campaign targeting parameters. A simulating bidder's campaign is processed in real time just as those of real bidders. Ad placement opportunities received from an external auction site are filtered for each campaign producing a list of targetable impressions. For each targetable impression, the client placing the highest real bid has their ad and bid submitted to the second stage external auction. A simulating bidder receives a report on targetable impressions for their campaign. A targetable impression for a simulated bid that is higher than any real bid is reported as a winnable impression.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.