Automatic generation and management of advertising campaigns based on third-party listings
US9846895B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 15, 2013 |
| Grant date | Dec 19, 2017 |
| Priority date | — |
| Expiry date | Aug 29, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Embodiments are directed to generating and managing an advertising campaign based on a third-party listing. In particular, an identifier associated with a listing posted over a third-party service from a user of the third-party service is received. Listing data for the listing is retrieved from the third-party service using the identifier associated with the listing. Thereafter, an advertising campaign is automatically generated based at least in part on the retrieved listing data. In one aspect, generation of the advertising campaign includes generating an advertising creative using the retrieved listing data. Subsequently, an advertising opportunity is selected according to the generated advertising campaign. Following the selection, an advertisement based on the advertising creative is provided to a content provider associated with the advertising opportunity.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.