Systems and methods for measuring user engagement
US9848053B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 31, 2014 |
| Grant date | Dec 19, 2017 |
| Priority date | — |
| Expiry date | Oct 1, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/535
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Techniques for measuring user engagement with online products and content are described. According to various embodiments, user sequence flow information is generated for a given member, based on online session log data, the user sequence flow information indicating a chronological sequence of steps and associated activities, each of the activities being any one of a product page view activity and a user action activity. The generation of the user sequence flow information may comprise grouping one or more sequential page views of a product described in the online session log data for the member into a product page view activity in the user sequence flow information, and grouping one or more sequential user actions performed in conjunction with a product described in the online session log data for the member into a user action activity in the user sequence flow information.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.