System and method for data-driven ad-insertion in online video streams
US9854290B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 30, 2015 |
| Grant date | Dec 26, 2017 |
| Priority date | — |
| Expiry date | Feb 8, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
These teachings concern smart insertion of advertisements in a video, and specifically include selecting locations in a video to place such advertisements. For a specific video there is determined an integer number k of locations for advertisements when streaming the specific video to a specific user that requests the specific video. A set of advertisements is selected to deliver with the specific video, and user feedback is utilized to determine an integer number k of discrete locations within the specific video at which to place advertisements of the set. The specific video is electronically or optically delivered to the specific user, with the set of advertisements dispersed among the k discrete locations for rendering on a local display device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.