Methods and systems for creating rules for assigning attribution credit across a plurality of events

US9858586B2 · kind B2 · utility

Assignee

• Google LLC · US

Inventors

• Richard Edward Little · Dedham, US
• Bozhena Bidyuk · Mountain View, US
• Chao Cai · Los Altos Hills, US
• Todd Jackson · Mountain View, US
• John Huang · Redwood City, US

Key dates

• Filing date: Dec 11, 2013
• Grant date: Jan 2, 2018
• Expiry date: Oct 16, 2036

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0246
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods for creating rules for assigning attribution credit across events, includes, identifying, by a processor, conversions at a website. The processor identifies path types associated with the conversions. Each path type identifies events and a index position indicating an event's relative position. The processor identifies a subset of the identified path types to be rewritten according to a path rewriting policy. The processor then rewrites the identified subset of the identified path types as rewritten path types. The processor determines, for each of the rewritten path types and remaining identified path types associated with the identified conversions, attribution credits for each event included in the path type. The processor creates, for each of the rewritten path types and remaining identified path types associated with the identified conversions, a rule for assigning the determined attribution credit to each event of the path type for which the rule is created.