Universal tag for page analytics and campaign creation
US9858600B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 21, 2013 |
| Grant date | Jan 2, 2018 |
| Priority date | — |
| Expiry date | Jul 6, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F40/137
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A system for creating and using a universal tag to gather consumer data from a website for the purposes of targeted advertising is provided. The universal tag system has two main subsystems. The first subsystem is a configuration system that is used to define the consumer data to be collected from the website and to define taxonomy and transformation rules to be applied to the collected consumer data. The second subsystem is a runtime system that runs a universal tag client-side script, which is triggered when a consumer lands on a webpage of the website, for collecting the defined consumer data. The runtime system then applies the transformation rules to the collected data and updates a user profile corresponding to the consumer with the transformed data. As well, the runtime system applies the taxonomy rules to the collected data and categorizes the consumer for the purposes of subsequent targeted advertising.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.