System and method for advertisement impression volume estimation
US9865004B1 · kind B1 · utility
4Cited by
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16Claims
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Key dates
| Filing date | Dec 23, 2013 |
| Grant date | Jan 9, 2018 |
| Priority date | — |
| Expiry date | Sep 3, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0244
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method for advertisement impression volume estimation is herein disclosed. According to one embodiment, the computer-implemented method includes identifying a plurality of advertisement placements for an advertisement campaign based on a campaign parameter and a specified performance level for a past advertisement campaign, determining a first plurality of advertisement impressions from the plurality of advertisement placements based on a target geographic region, and estimating a second plurality of advertisement impressions from the first plurality of advertisement impressions based on a discount rate.
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