Unified content visibility and video content monitoring
US9865005B1 · kind B1 · utility
Assignee
Inventor
Key dates
| Filing date | Mar 14, 2014 |
| Grant date | Jan 9, 2018 |
| Priority date | — |
| Expiry date | Mar 14, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0242
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Techniques for measuring the visibility of video content are presented. The video content, such as a video advertisement, may be played or presented by a video player, for example as part of a web page. Initialization code may be incorporated within a video player. The initialization code may examine metadata associated with video content to determine whether to measure visibility information associated with the video content. If a measurement flag is encountered in the metadata, the initialization code may initialize measurement code designed to measure visibility information associated with the video content. The measurement code may execute to measure visibility information associated with the video content and transmit the visibility information to a measurement server.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.