Patent · US Active

Methods and apparatus to assign demographic information to panelists

US9870486B2 · kind B2 · utility

16Cited by
5References
18Claims
0Family size

Assignee

Inventors

Key dates

Filing dateSep 24, 2015
Grant dateJan 16, 2018
Priority date
Expiry dateMar 16, 2036

Classification

  • Technology area (CPC G)Physics
  • CPC primaryG06Q30/0204
  • WIPO fieldComputer technology
  • WIPO sectorElectrical engineering

Abstract

Methods and apparatus to assign demographic information to panelists are disclosed. Example disclosed methods include generating decoy database proprietor identifiers based on probability density functions. The example method also include querying a database proprietor using panelist database proprietor identifiers and the decoy database proprietor identifiers to obtain demographic information associated with the panelist database proprietor identifiers. The example method also include assigning the panelist database proprietor identifiers to panelists based on the demographic information obtained from the database proprietor.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.