Methods and apparatus to assign demographic information to panelists
US9870486B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 24, 2015 |
| Grant date | Jan 16, 2018 |
| Priority date | — |
| Expiry date | Mar 16, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0204
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus to assign demographic information to panelists are disclosed. Example disclosed methods include generating decoy database proprietor identifiers based on probability density functions. The example method also include querying a database proprietor using panelist database proprietor identifiers and the decoy database proprietor identifiers to obtain demographic information associated with the panelist database proprietor identifiers. The example method also include assigning the panelist database proprietor identifiers to panelists based on the demographic information obtained from the database proprietor.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.