Optimizing placement of advertisements across multiple platforms
US9870538B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Mar 1, 2010 |
| Grant date | Jan 16, 2018 |
| Priority date | — |
| Expiry date | May 3, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A computer implemented method, system, and/or computer program product manage advertisement placement across disparate advertisement media platforms. The disparate advertisement media platforms are each coupled to a respective monitoring application. The monitoring applications monitor activities occurring within their respective advertisement media. Data describing the monitored activities is input to a business intelligence core. In response to one or more of the monitoring applications detecting a real-time event related to a specific subject, the business intelligence core adjusts an amount of electronic advertisement in one or more of the disparate advertising media.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.