Evaluating attribution models
US9875484B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 21, 2014 |
| Grant date | Jan 23, 2018 |
| Priority date | — |
| Expiry date | Mar 28, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0242
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus including computer programs encoded on computer-readable storage media are provided for evaluating attribution models and comparing estimates produced by the attribution models with causal measurements from controlled experiments. An attribution model is identified for use in determining an estimate of an effectiveness of a campaign. An experiment is identified including experiment data that reflects implementation of a change in an experiment environment including identifying a measure of effectiveness of the change within a predetermined confidence level. The estimate is evaluated as compared to the identified measure of effectiveness. A determination is made that the attribution model is an effective measure of the change for the campaign, based at least in part on the evaluating.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.