Method and apparatus for selection of advertisements to fill a commercial break of an unknown duration
US9883211B2 · kind B2 · utility
1Cited by
14References
28Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Aug 29, 2013 |
| Grant date | Jan 30, 2018 |
| Priority date | — |
| Expiry date | May 31, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H60/37
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
In one embodiment, a method includes: receiving a user input requesting an event to be displayed; playing out the requested event; identifying a type of the requested event; estimating a duration of a next commercial break occurring in the requested event according to the type; selecting at least one advertisement having a duration corresponding to the estimated duration of the next commercial break; and playing out the at least one advertisement. Related systems, apparatus and methods are also described.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.