Measuring display effectiveness with interactive asynchronous applications
US9892421B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 4, 2015 |
| Grant date | Feb 13, 2018 |
| Priority date | — |
| Expiry date | Apr 15, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8547
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A system to measure effectiveness of displayed content includes a video processing service configured to receive and process a stream of video images captured by one or more video cameras, a display application service configured to produce display content to be displayed on one or more display monitors and to capture user interactions with the displayed content, and a display effectiveness service configured to correlate data received from the video processing service and the display application service and generate a display effectiveness measurement that is a measure of an effectiveness of the displayed content for specific periods of time.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.