System for managing dynamic placement of advertisements in electronic information pages

US9892425B2 · kind B2 · utility

Assignees

• Genesys Telecommunications Laboratories, Inc. · US
• Alcatel Lucent · FR

Inventors

• Frederic Laruelle · Daly City, US
• Ralf Pfeiffer · Landsberg, DE
• Rick Phung · Daly City, US
• David Van Everen · San Francisco, US

Key dates

• Filing date: Aug 3, 2006
• Grant date: Feb 13, 2018
• Expiry date: Mar 3, 2033

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system for serving electronic advertisements over a data packet network has a node connected to the data packet network, data storage accessible to the node for holding advertisements for service and associated data, and a software instance running on the node for selecting and causing placement of advertisements including selected associated data. The system is characterized in that the advertisements are selected and served base on some real time information accessible to the software instance and wherein the associated data may be individually or collectively embedded into or deployed with the advertisements based at least in part on evaluation of the information accessed.