Determining popular and trending content characteristics
US9898748B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 30, 2012 |
| Grant date | Feb 20, 2018 |
| Priority date | — |
| Expiry date | Oct 18, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0202
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Features are disclosed for analyzing requests for network accessible content, including but not limited to web pages, to determine which topics and other characteristics are popular or are gaining in popularity (“trending”). Content items or sources may be profiled to determine characteristics that two or more content items or sources may have in common. Content requests from multiple client devices may be tracked and analyzed to determine the trending or popular characteristics. Data feeds or reports regarding the summarized content requests may be generated and distributed to content servers, advertisers, and other entities. The data feeds may be used to tailor content, such as by highlighting or featuring content associated with the most-requested content characteristics, or utilizing demographic data to tailor content for different users.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.