Methods for cross-market brand advertising, content metric analysis, and placement recommendations
US9898753B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 27, 2007 |
| Grant date | Feb 20, 2018 |
| Priority date | — |
| Expiry date | Nov 5, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
In another embodiment, a computer-implemented method for processing and optimizing selection of placement, of advertising content related to a brand, in websites of a network is provided. The computer-implemented method is processed by a server in response to communication from a user that is connected to the server over the Internet. The method includes receiving from the user, attributes of an advertisement to be placed on a brand-centric website that relates to the brand, and also receiving selections for types of websites to place the advertisement. The types of websites do not have to be brand-centric websites, but should include content related to the brand. Then, the method includes obtaining metrics from selected websites and historical performance for similar advertisements when placed on the selected websites. The method includes processing the obtained metrics and historical performance to preliminarily define an advertising model. The advertising model defines a score correlated to effectiveness of the advertisement. Optimizing the advertising model is then performed to define a recommended advertising model, where the recommended advertising model defines optimal selec…
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.