System and method for controlling audience data and tracking
US9904704B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 21, 2015 |
| Grant date | Feb 27, 2018 |
| Priority date | — |
| Expiry date | Apr 29, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0273
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
In a computing device executing a master tag embedded in a webpage, identifying a first subsequent tag in the webpage; identifying a second subsequent tag called by the first subsequent tag; identifying information collected by one or more of the first and second subsequent tag; identifying a location to which the collected information is sent; and indicating to a user the information collected and the location to which the collected information is sent. In addition, the master tag may determine a number of cookies dropped by the first subsequent tag; determine one or more characteristics of each cookie dropped by the first subsequent tag; and indicate to the user the number of cookies dropped and the one or more characteristics of each cookie dropped.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.