Relevant multimedia advertising targeted based upon search query
US9910920B2 · kind B2 · utility
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35References
21Claims
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Assignee
Inventors
Key dates
| Filing date | Jul 1, 2005 |
| Grant date | Mar 6, 2018 |
| Priority date | — |
| Expiry date | Feb 21, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0256
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A facility for processing a search query is described. The facility identifies one or more items that satisfy the query, at least one of which is a media sequence. For each identified media sequence, the facility identifies an advertising message based upon the contents of the query. In response to the query, the facility returns a search result that indicates the identified items. When one of the identified media sequences is selected in the search result, the selected media sequence is provided in conjunction with the advertising message identified for it.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.