Systems and methods for determining and sending a preferred of two electronic mail communications

US9911128B2 · kind B2 · utility

Assignee

• The Rocket Science Group LLC · US

Inventors

• Ben Chestnut · Atlanta, US
• Mark Armstrong · Sydney, AU
• Chadwick Morris · Marietta, US

Key dates

• Filing date: Oct 31, 2008
• Grant date: Mar 6, 2018
• Expiry date: Nov 6, 2032

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods for determining and sending a preferred of two electronic mail communications or messages (‘emails’) to a group to increase likelihood of its review. Information for conducting a test between two emails, referred to as A email and B email, is collected. The information may identify a particular group, and segments A and B of the group. The information may provide content for the emails and include differentiation information between the emails. Determination information on how to select one of the emails as the preferred email and when to select the preferred email may be collected. The information is used to send the A email to the segment A, to send the B email to the segment B, to determine the preferred email between the A email and the B email, and to send the preferred email to at least a portion of the particular group.