Keyword price recommendation

US9911140B2 · kind B2 · utility

Assignee

• EXCALIBUR IP, LLC · US

Inventors

• Saurabh Dixit · Sunnyvale, US
• Matt Earls · Lompoc, US
• Supreeth Rao · Cupertino, US
• Anurag Ojha · Santa Clara, US
• Jianning Dong · Mountain View, US

Key dates

• Filing date: Oct 1, 2013
• Grant date: Mar 6, 2018
• Expiry date: Oct 1, 2033

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0256
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

An system can include a server that includes or is associated with a keyword price recommendation module. The module can be configured to recommend an optimal price for a keyword, per referral event, in a search engine marketing campaign. For making such a recommendation, the module can be configured to determine revenue generated per referral event for the keyword according to a number of referral events for the keyword for a plurality of users and revenue generated for the keyword by the plurality of users. It can also be configured to select a return on investment percentage for the keyword, and determine the optimal price for the keyword according to the revenue generated per referral event and the return on investment percentage. Additionally or alternatively, the keyword price recommendation module can be configured to calculate the return on investment percentage for the keyword according to at least one market condition.