Computerized system and method for creating a modified version of a digital ticker data feed by creating and inserting a digital content item into the digital ticker data feed
US9916587B2 · kind B2 · utility
0Cited by
5References
14Claims
0Family size
Assignee
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Key dates
| Filing date | May 10, 2007 |
| Grant date | Mar 13, 2018 |
| Priority date | — |
| Expiry date | Nov 21, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems and methods are disclosed for automatically adding advertisements into a ticker. The disclosure includes receiving a request for a ticker data feed and generating a modified ticker data feed from the original data feed. One or more advertisements are selected and inserted as data items into the modified ticker data feed. The modified ticker data feed is then transmitted to the requester. When rendered on the requestor's device, the modified ticker data feed displays the data items of the originally requested data feed along with the advertisements in a scrolling ticker.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.